Welcome! Here you will get to learn a little more about my story and what brought me to the present moment - right now, connecting with you.
Welcome! Here you will get to learn a little more about my story and what brought me to the present moment - right now, connecting with you.
About
Chasing the Waves, Finding My Fire
Early Passion
The ocean has always been my first love. That raw power, the unpredictable rhythm of the waves...it's a force that both humbles and exhilarates you. As a young man, surfing became my primary hobby, but it was more than just a sport. It taught me resilience, the thrill of conquering fear, and the importance of staying centered amidst chaos.
The salt stung my eyes as I paddled harder, my heart pounding in sync with the crashing waves. I was young, maybe too young for the power of the ocean that day, but something about the chaos called to me. Fear and exhilaration warred within me, and I wouldn't trade that feeling for anything.
Not then, not even now. That wild ocean became my teacher, shaping me into the entrepreneur I'd become. Surfing taught me to respect the power of nature, to adapt to unpredictable conditions, and to find my own rhythm in the midst of chaos.
It wasn't long before that passion turned into my first business, a surf adventure company where I got to share the thrill of the ocean with others.
The Success Trap: From Beaches to Boardrooms
The Rise & the Storm
But success, it turned out, was a double-edged sword. Soon, boardrooms replaced beaches. The roar of the ocean was drowned out by the hum of spreadsheets and the endless ringing of phones. The thrill of riding a wave was replaced by the anxiety of closing deals, the never-ending quest for bigger, better, more.
The “successful entrepreneur” mask I wore was starting to suffocate me. Imposter syndrome hit me like a rogue wave, knocking the wind out of me even as the world applauded my success. I worked harder, longer hours, trying to outrun that nagging feeling. But it was a losing battle. My relationships suffered, my health deteriorated, and the joy I once found in the thrill of the chase was replaced by a bone-deep exhaustion.
Mastering My Mind, One Wave at a Time
The “Shake It Off” Moment & The Breakdown
I remember one day, staring at the wall of my office, the weight of the world crushing my chest. The money was rolling in, yet I felt like a fraud, a fake, a shell of the man I once was. A wise old colleague saw through my facade. “Shake it off,” he told me, “Reset your mind before every call, every meeting, every doubt.” It meant taking control of my mind, resetting after every setback, every doubt. It was my lifeboat in those early days. That simple advice became my lifeline.
It was a lifeline that carried me through multiple companies, millions made and lost, the humbling highs of success, and the crushing lows of burnout. I had to learn to be the master of my own mind, to get through the inner storms that threatened to capsize me, just as I once navigated the relentless waves.
But I didn't realize I was only applying it to my business, not my whole life. It took a breakdown, a painful personal loss, for me to understand that true success isn't just about what you build, but who you become in the process.
The Clarity in the Crash
The Breakthrough & The New Mission
In the aftermath of that storm, a powerful realization hit me: My mindset wasn't just a factor in my success; it WAS my success. The resilience I'd learned on the waves, the ability to adapt and stay centered, was the key to conquering not just the business world, but the stormy ocean within me.
But I wasn't being honest with myself. In my pursuit of external victories, I'd sacrificed what mattered most. My marriage crumbled, relationships frayed, and the joy I once found in the simple things was lost. I was standing on the summit of success, but it was a lonely, desolate peak.
I needed to change.
The “shake it off” mentality had to maturate into a deeper understanding of the mind's power. I realized that my own relentless drive, the very thing that inspired my success, was also my greatest vulnerability. I immersed myself deep into the world of mindset, neuroscience, and human behavior, seeking answers to the questions that haunted me:
❕ Why do I have to second guess every decision I have to make, even when I see myself as so talented?
❕ Why did I feel like a fraud, even after achieving so much?
❕ What’s the secret to making decisions without feeling unsure or second-guessing myself?
❕ Why was I so driven, yet so deeply unhappy?
What did it take to build a truly fulfilling life, not just a successful business? The answers I found changed everything. I realized that I was not alone in my struggle.
Countless entrepreneurs and executives are trapped in the same cycle of self-sabotage, chasing a hollow version of success that leaves them feeling worn-out and unfulfilled. That's when I knew my mission had changed.
I wouldn't just build companies; I'd build unstoppable leaders. Entrepreneurs and execs who understand that their mind is their greatest asset, their most powerful weapon.
I'm here to share those hard-won lessons. To be there to guide you through the storms of doubt, fear, and burnout. To help you break free from the old patterns that are holding you back.
To teach you how to take advantage of your boundless energy, silence your inner critic, and create a business that actually fulfills your purpose. So, if you're reading this, I know the battle you're fighting. The relentless pressure, the fear of failure, the nagging feeling that you're not good enough. I know it intimately because I've lived it.
I also know the path out. The path towards owning your success, finding true fulfillment, and building a business and career that fuels your life, not consumes it
Don't Just Take My Word For It
Geoff was committed to helping our business right where it was. He brings a lot of energy and positivity to the conversation as well as shares his experience from which his advice comes. I think he can help entrepreneurs who are seeking breakthroughs in their businesses.
Brooke Joiner
Co-Founder & CEO of Catholic Owned
Geoffrey guided me on how to stay focused and to be clear on certain business strategies I needed help with which has also helped me in my personal life. He is very personable and would be an asset to anyone who is looking to
improve their business and professional life.
kelly kratchman-cooper
Owner, kk apparel + accessories, inc
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